In this official season of celebrating British fashion, with London Fashion Week taking place 18 – 22 September, Derbyshire fashion house David Nieper has launched this season’s contemporary new collection and revealed some of the top styling techniques being used ‘behind the scenes’ in the Design Studio that helps to create great British fashion for the over 50s.
David Nieper is a family run business who have been designing and manufacturing in the UK for over 50 years. The company designs specifically for the ever increasing age 50+ market and every season their collection is responsive to the changing needs of older women, with a commitment to exceptional cut and fit.
The design team led by Head Designer, Elizabeth Edwards, who has worked closely with many well-known brands and designers including Jean Muir, Betty Jackson and Mulberry, prioritises styles and shapes that enhance the more mature figure, while incorporating the latest colour palettes, shapes and influences from the British catwalks.
Elizabeth commented:
“Our customers are very fashion conscious and love luxurious, high quality, timeless style. In the design team, we work closely with pattern cutters and merchandisers and know instinctively what suits and enhances the 50+ figure, while reflecting the latest trends.
Our focus is to give customers all the confidence they need to feel great in their clothes. At David Nieper we also offer a bespoke service so that customers with specific requirements can have their garments cut and tailored accordingly.”
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