Designing British Fashion for Real Women

In this official season of celebrating British fashion, with London Fashion Week taking place 18 – 22 September, Derbyshire fashion house David Nieper has launched this season’s contemporary new collection and revealed some of the top styling techniques being used ‘behind the scenes’ in the Design Studio that helps to create great British fashion for the over 50s.

David Nieper is a family run business who have been designing and manufacturing in the UK for over 50 years. The company designs specifically for the ever increasing age 50+ market and every season their collection is responsive to the changing needs of older women, with a commitment to exceptional cut and fit.

The design team led by Head Designer, Elizabeth Edwards, who has worked closely with many well-known brands and designers including Jean Muir, Betty Jackson and Mulberry, prioritises styles and shapes that enhance the more mature figure, while incorporating the latest colour palettes, shapes and influences from the British catwalks.

Elizabeth commented:

“Our customers are very fashion conscious and love luxurious, high quality, timeless style. In the design team, we work closely with pattern cutters and merchandisers and know instinctively what suits and enhances the 50+ figure, while reflecting the latest trends.

Our focus is to give customers all the confidence they need to feel great in their clothes. At David Nieper we also offer a bespoke service so that customers with specific requirements can have their garments cut and tailored accordingly.”

Elizabeth and her team draw upon decades of expert knowledge and fashion expertise to offer a collection that both looks great and boosts confidence. The team uses a variety of tailoring skills to create flattering yet wearable style, with fabrics that are naturally figure- friendly and carefully selected to create a well cut silhouette.

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The tunic style is incorporated into most collections, the shape gives a contemporary, modern look which is comfortable to wear, and includes a fit and flare design which gathers at the front to compliment and skim the figure.

Sleeve lengths are carefully considered to ensure that the David Nieper collections include longer short sleeves, three-quarter sleeves and full-length sleeve options.

One top design feature often used to give extra confidence to the wearer is the invisible waistband which is gently elasticated in soft fabric, offering added support and comfort. Attention is also paid to the positioning of pleating and ruching around the tummy area to help sculpt a contoured shape.

In addition, many collections include an Infinity scarf, which is a best seller and provides a styling solution for customers who prefer to cover the neck and décolletage area.

The design team also favours natural, breathable fabrics, which are cool and comfortable to wear, and dresses that are either super-soft stretch jersey or bias cut for elegant drape and fluidity.

All styles work best when worn with David Nieper range of body shaping and smoothing lingerie which is designed to give maximum comfort and boost confidence.

All David Nieper collections are available to buy online via the David Nieper website or by catalogue.

To request a catalogue please call 01773 836000 or email [email protected]