Christopher Nieper, MD of British fashion house David Nieper, explains in Real Business why customers from Paris, the style capital of Europe, are buying British.
The Parisians are famous for their style so for us, a Derbyshire-based fashion house, getting our first taste of export success in such a discerning French marketplace was really exciting. It was the first place we exported to, and many years later, over 1/3rd of our sales are overseas and France is still our biggest export market.
So why are the French, considered amongst the best dressed in the world and makers of some of the finest haute couture, buying British? It’s all in the detail, and here are a few of our top tips for exporting Made in Britain abroad.
