Derbyshire Fashion House, David Nieper has launched their 2016 fashion scholarship with The University of Derby to design a fashion collection to dress the older woman, a market often neglected by the fashion industry.
Second year BA (Hons) fashion design students at the University, have been challenged to design a sample collection of four garments for the over 50s female; one each for nightwear, eveningwear, daywear and travel wear as part of their mandatory portfolio project.
Following feedback from a focus group held with David Nieper’s target market group, including ladies in their 50s, 60s and 70s, students designers have certainly got a challenge ahead. This is a very discerning, fashion conscious market that love to dress-up and won’t compromise on quality.
The over 50s female accounts for over forty-per cent of the UK fashion market*, spending in the region of £7 billion on fashion and accessories every year. Yet, this is a group that in general feels over-looked by the fashion industry.
As such, David Nieper has tasked some of the region’s best young design talent to address the specific requirements of over 50s fashion and create ‘a collection of garments for the older woman, who wants to be individual and stylish.’
Continue reading